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Speaker Series-Positively Groundfish

November 5, 2022 | 2:00 pm - 3:00 pm PDT

Cape Perpetua Winter Speaker Series

Enjoy a variety of free educational presentations hosted by the Cape Perpetua Collaborative. Guest speaker presentations will be held most Saturdays, starting at 2pm at the Cape Perpetua Visitors Center!

NOVEMBER 5th 2022
Presenting- Positively Groundfish

“Old Species, New Food Trend – Why and how we put lesser known fish back on American menus”
Join us to learn more about the West Coast groundfish fishery’s incredible ecological comeback story, and Positively Groundfish’s current efforts to revitalize market demand to support the long-term economic success of our fishing communities. Jana will discuss the broader importance of shifting consumption to more local and sustainable seafood, but also the challenges of changing ingrained consumption habits, and the lessons learnt from the approaches they have taken so far

Meet the Speaker– Jana Henning, Executive Director of Positively Groundfish (aka Nonprofit Leader, Sustainable Seafood Advocate, Seafood Marketing Expert)

Jana leads Positively Groundfish, a non-profit trade association with the mission to revitalize market demand for underutilized sustainable West Coast groundfish. Before moving into the world of seafood she gained many years of valuable marketing and sales experience at large food consumer goods companies where she launched over 300 new products and ran countless market and consumer studies. She has also worked on numerous social and environmental causes around the world, including coral conservation in the Caribbean and Madagascar, health education in Tanzania, social entrepreneurship in Rwanda and the Philippines, and the London Olympic Games. Throughout, Jana continuously looks for ways to use market forces for better environmental and social outcomes. She holds an MBA and a Masters in Marine Resource Management, as well as a Certificate in Public Policy from Stanford University.



November 5, 2022
2:00 pm - 3:00 pm PDT
Event Categories:


Cape Perpetua Collaborative
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Cape Perpetua Visitor Center
2400 Highway 101
Yachats, OR 97498 United States
View Venue Website


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